This paper is a discussion of the CSR models. Found a great essay sample but want a unique one? Case Study - Stakeholder theory and its Also, the major activities of the company depend upon a number of suppliers and employees of the organization. Communications consultant. The institutions must share responsibility towards the society where they operate. >> These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, British Airways aim, objectives & stakeholders Analysis, Stakeholders analysis-what are stakeholders and how they impact the company, https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Keep satisfied (high power, low interest), Manage closely (high power, high interest). Get in touch if youre looking for more information or have questions about any of our services. British Airways respond to fulfil their responsibilities to the stakeholders. /StructTreeRoot 7 0 R Stakeholders Objectives of British Airways Parsa Lohani, FHEA, MCIM (Chartered Marketer) Follow HNC Tutor at Capita Talent Partnerships Advertisement Advertisement Recommended An Understanding Of Financial Communications And Investor Relations MSL 12.2k views 42 slides 2020 ADF ESG Report Final 327 views 41 slides 503-530. 2, pp. (2019). BA Stakeholders Stakeholder Relationships BA is for a two-way communication By accepting, you agree to the updated privacy policy. The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). 3 0 obj The company has also developed a CSR website. Web. The Perks of Technology in Communication.pdf, Odoo-Powered-by-PlanetOdoo_Thailand_Brochure_2020.pdf, Graviton Migration on AWS - Achieve cost efficiency, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. endobj British Airways is the largest airline company actively providing services in the entire United Kingdom. Remember: This essay was written and uploaded by an 5 November. There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . Topics covered in this session are: Why is knowing your stakeholders important? Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. affect the operations of the organization by influencing various decision-making activities. The aim of British Airways is to continually strive to provide higher growth to the companies, provide greater financial performance through generation of revenue, operating profit and creating cost reduction methods. Passenger load factor This is a concern as the company has posted a loss in 2012. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). Another issue is establishing rights of all and a system of justice within the organisation. Cargo tonne km First, on top of the list in terms of their financial performance are the shareholders of British Airways which in this case is (IAG) International Airlines Group, which is the parent company of British Airways and owned most of the shares in the company, the reason why they are so important is because of first they are the ones who invested in the company in the first place and could still invest more which could then lead to higher financial performance, for example now during the COVID-19 crisis and the lock down which resulted less travellers, British Airways lost almost 3.8 billion in the first six months of this year in 2020, which they cut over 12,000 jobs, then what happen next was its parent company IAG which happens to be its highest shareholder gave a 2.49 billion emergency funding so that they can get through the pandemic crisis and this shows how financially important shareholders are in the short term and in the long term. We've encountered a problem, please try again. essay and paper samples. The basis of CSR lies in the theory of morality and ethics: A corporation can and should have a conscience, and the language of ethics has a place in the vocabulary of an organization (Goodpaster & Matthews 1982, p. 134). But not many initiatives can be segregated as purely moral duties of the company. >> London Heathrow Airport, England, United Kingdom. Free access to premium services like Tuneln, Mubi and more. Using British Airways, explain how the internal . /Length 2045 All the functioning and operational activities of the organization are based on the needs and demands of its customers. The company has shown greater responsibility by creating greater care and support system for their disabled customers. The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. Send Assignment task file through Whatsapp. Managing customer experience is also an important aspect of developing the British Airways brand. Our model has grown and matured since its formation in January 2011. However, various low pricing airlines may affect the working of British Airways. The key stakeholders are customers, employees, suppliers, and shareholders. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. APM Women in Project Management Conference 2019 presentation: Jason West, Key elements of it portfolio management Dipak Pimpale, Improved Business Performance Through Effective Portfolio Management, PMO for Supply Chain - Setting Up a Project Mangement Office for Non-IT, Introduction to Business Analysis - Part 2, How to Achieve Measurable Benefits Through Project and Organizational Change. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. 1. Celebrate over 100 years of British Airways history. 1, pp. Managing Change at British Airways, An Introduction, organisation development (case study of british airways ), BA Agile Decision Management - Impact 2010, Reasons to diversify in the airline business british airways, Case Study British Airways Stakeholder Analysis, 2015-06-09 Four Steps to Successful Retirement Plan Management, Improving bso services and sme performance through cleaner production, Benefit corporations changing the corporate landscape, NMIMS Solved Sem 3 and Sem 4 Dec 2021 Solution, Covid 19 impact on lenders & borrowers webinar. Our model has grown and matured since its formation in January 2011. The company conducts independent research of around 36000 customers each month. The internal and external environment of the organization and the organistaion's stakeholders. Discover modern, fuel-efficient aircraft designed for the future. The company should take initiatives to reduce various security risks associated with various destinations. Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. It does not reflect the quality of papers completed by our expert Looks like youve clipped this slide to already. Page 1Classification: Restricted Cabin Appearance Agent. For instance: A new landscaped field extension to the parkland, which opened to, the public in 2011 continues to develop well. The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. Stakeholder management is an essential part of the CSR of British Airways. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . PScript5.dll Version 5.2 In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006). British Airways 2012. We've updated our privacy policy. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Further, the procurement activity that the company engages in has to be done in a responsible fashion. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. u201322 Describe the PEST factors affecting BA between the years 1995 2000? Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. Stakeholder management is an essential part of the CSR of British Airways. I like this service www.HelpWriting.net from Academic Writers. Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. . Web. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. Sofia, Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. An analysis of the CSR activities of the company as disclosed in its CSR report of 2012 is done using this hierarchical structure, which is then segregated based on the CSR activities presented by Caroll (1991). The company does not mention any activity that it has done in the span of a year, which they themselves could have categorised as ethical initiative. Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. Customer and employee safety is of paramount importance to an airline company. Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. Tap here to review the details. Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Brand reputation, economy of scale and cost . Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). Order custom paper and save your time for priority classes! /Subtype /XML The success of an organisation in market is determined by the execution and . With bases in Johannesburg, Cape Town, and Durban in South Africa, Airlink is a premium regional airline with a wide-reaching network of cities in fourteen countries, including South Africa, Zimbabwe, Zambia and Namibia Activate your 30 day free trialto continue reading. BusinessEssay, 5 Nov. 2022, business-essay.com/british-airways-companys-corporate-social-responsibility/. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. 5977. endstream British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . Web. % This is why we want to make every trip you take with us a great experience. Feel free to use our Find out more The BIO Agency The. Just send us a Write my paper request. Get inspiration for your writing task, explore essay structures, 458m. Along with this, the information regarding the aim and objective of British Airways is also discussed in a clear manner. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. This is an introductory course on the key concepts of planning and executing projects. They have actively participated in the formation of the EU Emissions Trading Systems. u201322 Figure 3: Comparison of economic performance of British Airways and other international Airlines. Project selection, activation and measurement with oppm - Oracle Primavera C 2 project initiation, identification and selection, 13 Reasons Why Your Organization Needs Project Portfolio Management, M&A success: Using an integration playbook to make your deal work, 10 tips to implement a project portfolio management, Role of Business Analysis in Modern Project Management, Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Randall_L _Haaff_ Credit Card_Issuing_and_Merchant_Services_Experience, Magdalena Matell - Innovation Nation issue Winter 2015, Funding Good Outcomes- Using social investment to support payment by results.PDF, Penton Digital Research Ongoing Social Monitoring Sample, Corporate Excellence - Centre for Reputation Leadership, The Compliant Marketer's Ultimate Guide to Personalisation, (Polymorphism-OperatorOverLoadingUsingFriendFunction).pdf, GIT Exam Paper Collection Compile By_Yogaraja_2023.pdf, BUILD AN EXCELLENT APP WITH NODE.JS DEVELOPMENT COMPANY, Comprehensive Guide On Insurance App Development Solutions, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. The next part of the paper is an understanding of the background of British Airways and its CSR activities. This again is related to taking care of the people who keep the functioning of the company i.e. We will occasionally (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles. We are glad that you like it, but you cannot copy from our website. The environmental responsibilities, which the company participates in, are related to climate change, minimising noise pollution, bettering air quality and managing waste and recycling. By using ba.com you agree to the use of cookies. There are many companies in the United Kingdom on which Universities assign assignments and sometimes the analysis part can be catchy but No worries Assignmenthelp4me is at your service. The substantial impact of the effect of industrial wastage on society and the environment has been known. But we recognise that flying comes at a cost to the environment and we need to take urgent action to tackle the impact it has on our planet. Free access to premium services like Tuneln, Mubi and more. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. British Airways has adopted a number of competitive strategies to gain a large number of customers. I was searching for details on British airways. BusinessEssay. /Type /Metadata Message from Sean Doyle, our CEO and Chairman British airways aim at strengthening its service portfolio to gain higher satisfaction from customers. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. /First 774 BusinessEssay. Its quick and easy! British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. %PDF-1.6 Various security risks can be faced by BA that could also impact the brand reputation of BA. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Further, the low cost carriers are injurious to the companys revenue as they compete fiercely at low price points. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. 508, -98.5% impact on British Airways. << Web. Stakeholder Analysis: British Airways This is followed by an analysis of two different stakeholder groups and a critique of their ethical concerns to British Airways.. Mitchell et al (1997) identified that the definitive factor in dealing with stakeholders is the concept of salience.. 1. We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. Our vision is to be the worlds leading airline group on sustainability. We call it BA Better World. The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. IAG is a Spanish registered company with its corporate headquarters in London, UK. Training In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. The company has undertaken many community service programs and engaged in local community development activity. Oct 2020 - Jan 20221 year 4 months. Flybe (pronounced / f l a b i /), styled as flybe, was a British airline based in Exeter, England.Until its sale to Connect Airways in 2019, it was the largest independent regional airline in Europe. Turn to our writers and order a Our unique structure drives growth and innovation to generate superior shareholder returns. Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. Analysis of British Airways Leadership and Management Roles Essay, Political Issues of British Airways Company and Its Corporate Structure Essay, Report on British Airways: Operating, Structure and Management Essay, Swot Analysis And Strategies Of Costco Wholesale Corporation Essay, Report On CostcoS Strategy, Business Model, Corporate Culture And Responsibilities Essay, The Biography Of Durant - Father Of General Motors Essay, Consumer Behavior And Pricing Strategy At Costco Essay, Short Information About Costco Wholesale Corporation Essay. To get a custom and plagiarism-free essay << 2021-03-04T18:35:09 The SlideShare family just got bigger. The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. Stakeholders Objectives of British Airways. Find out how our engineering and aircraft maintenance teams can help you. (2022, November 5). The whole profitability of British Airways depends on its customers ("British Airways", 2019).